Amendments in the contract offered by Coca-Cola would allow the company to gain control over syrup prices. During the s, health-conscious consumers began eschewing sugar. Canada Dry was the next company to get involved in the diet soda craze. Pepper” later renamed to Sugar Free Dr. Despite protests from bottlers, the company won the legal battle in and Diet Coke was named as a new brand, with new ingredients and new contracts. The neutrality of this article is disputed. The study monitored subjects and found that those who drank diet soda demonstrated an increase in waist circumference that was nearly three times that of those who didn’t drink diet soda. Description The Coca-Cola Company introduced Diet Coke to great fanfare in , following another low-calorie cola called Tab that was produced in Sales grew, aided by the design decision to make the label silver and making the product more visible on the shelves, and by it had become the largest-selling soft drink in the U.
After hitting the gym the other day, a friend of mine and I, picked up a couple of subs and diet sodas and went to my house and ate them outside to enjoy a sunny September afternoon. We were both drinking diet soda and it got me wondering, ‘When was diet soda first introduced. It was sold regionally in New York and was introduced for diabetics and not for dieters. Pepper and in Coca-Cola introduced ‘Tab ‘ and in Diet Pespi joined the growing market of diet soda. The diet soda in the 60’s were sweetened by ‘cyclamtes’ and ‘saccaharin’. Cyclamates were banned by the FDA in and saccahrin was banned from to Aspartame was introduced in and that’s when the diet soda market started to soar! Some reports say ‘diet soda’ can actually lead to increased weight and some wonder how safe ‘aspartame’ is? In fact, diet soda sales have dropped in the past few years and flavored waters and tea have become more popular. Diet Mountain Dew is my favorite, but I too have cut back, I use to drink 2, 20 ounce bottles each day and now I’ll drink maybe 2 liters per week. There you go, a quick history of ‘diet soda’. Which are your favorites?
Environmental Health Perspectives. Our aspiration was never short of being one of the top-selling soft drinks in the world. There were also rumors that a sugar-free version of Coca-Cola Classic, also sweetened with sucralose, was being formulated as well. The Belfast Telegraph. The company began developing a different diet cola to replace Tab from , which would have a renewed brand image and respond to the demand for a diet drink with better taste. January 10, Views Read Edit View history. Diet Coke was seen as the right product for the right time. The study found that the brain expects sweetness to be accompanied by calories.